lavenderoots

Deep roots. Distinct work.

I'm Rimpi Malik — part writer, part strategist, full-time PMM. I build positioning, GTM, and sales enablement for complex products. I write as Nyura about the psychology behind why people click, buy, stay, and leave.

See my work Read my writing
Available from October 2026 · Open to remote roles

A bit about me

Who I am, beyond the job title.

I'm Rimpi. I've spent 7 years in product marketing — mostly in edtech, building PMM functions from scratch, launching new products, and figuring out how to translate complex things into words that make people care.

But beyond the job title, I'm someone who reads too much, asks too many questions, and can't help analyzing why people do what they do. I write as Nyura — that's my writing name. Rimpi is who I am at work; Nyura is who I am when I'm writing at midnight.

I'm based in Mumbai, currently on a strategic sabbatical to build independent work and sharpen my craft. I'm available from October 2026 for senior PMM roles at global remote companies.

Career

Where I've worked.

Shikha Institute (TUMO Mumbai)

Founding Product Marketer

Apr 2025 – Feb 2026

Led India market entry for TUMO, Armenia's creative-tech education network. 400+ admissions, 90%+ conversion, zero paid acquisition.

Teachmint

Product Marketing Lead / Growth PM

May 2021 – Mar 2025

Built the PMM function from zero. Owned GTM for Teachmint X (AI-powered hardware+software). 21K+ units sold — the product became the company's sole revenue driver in FY25.

Unacademy

Associate Category Manager

Dec 2019 – Apr 2021

Built the SSC/Bank Exams YouTube channel from scratch to 1M+ subscribers. 45% category revenue growth.

Vedantu

Academic Advisor

May 2019 – Nov 2019

Translated K12 product benefits into customer narratives. Influenced 3 product improvements, 20% satisfaction lift.

WizKlub

Marketing Associate

Dec 2018 – Apr 2019

Led 8 interns on 100+ growth campaigns. 50% increase in app downloads, 30% rise in DAUs.

Download my resume ↓

Portfolio

Case studies, teardowns, and mock GTMs — product marketing work, made visible.

Explore the work

Writings

Articles on psychology, neuroscience, and why people do what they do. Written as Nyura.

Read the writing

About

Skills, certifications, tools, press coverage, and how I approach product marketing.

See credentials